Cars Fly Over the Louvre Museum.. What Happened at Paris Fashion Week?

- Futuristic cars flew over the "Cour Carrée," the historic courtyard inside the Louvre Museum in the French capital, Paris, after being suspended by the "Louis Vuitton" house in the exhibition space, forming the most prominent scene in its Spring/Summer 2027 collection. These cars were adorned with colorful lines and the "Damier" patterns that the fashion house is famous for, in a scene that combined travel symbols associated with the history of the French brand and a futuristic vision closer to fantasy.

In front of these suspended vehicles, creative director Nicolas Ghesquière presented a collection during Paris Fashion Week that relied on extremely lightweight fabrics and flowing cuts that interact with body movement. As explained by the fashion house through its official Instagram account, the collection is based on combining the lightness of the fabrics with flexible details that maintain a direct relationship between the clothing, the body, and movement.

The choice of the "Cour Carrée" added another layer to the scene, as the futuristic elements were placed amidst the historical architecture of the museum, creating a clear contrast between the classic setting and the cars that seem to belong to another era. The idea of travel here was not limited to the clothing but extended to the scenography of the show itself, which reimagined movement and transportation outside traditional routes.

Regarding the design of the exhibition site, the French house indicated that the scenography came as part of an environmental roadmap titled "Renewal 2030." "Louis Vuitton" mentioned that 83% of the materials used in the site design were rented, while wood sourced from responsibly managed forests was used for seating arrangements, along with the incorporation of recycled materials in the platform flooring.

The fashion house is also working with an organization specialized in material recovery to reuse or recycle 95% of the materials used, with the intention of using decorative elements repeatedly, especially in the fields of art and agriculture.