Sir Company opens its mobile store in Diriyah to learn about “Exobot cars”

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Today, Sir National Motors Company opened its first mobile store in Matal Al-Bujairi in Diriyah, announcing the launch of the first phase of the plan to build its network of stores throughout Saudi Arabia.

The store displays Exobot cars in the sedan and SUV categories, designed in Saudi Arabia, according to the highest international standards.

The store provides the public and those interested with the opportunity to get to know Exobot cars closely, and to submit reservation requests for the special and limited edition “Exobot - First Edition,” which embodies the innovations and technologies developed by the company that combine unique design, advanced performance, and a driving experience that was designed to suit the Kingdom and the region.

For his part, the head of the commercial sector at “Sir” Company, Louay Al-Shurafa, confirms that the opening represents a new station in “Sir’s” journey towards building a Saudi automobile industry, pointing out that Diriyah was chosen to be the company’s starting point with customers, due to its well-established position in the history of the Kingdom. It is the cradle of Saudi cultural identity and national pride, where the legacy of the past meets the ambition of the future, and from here the company offers “Exobot” directly to its customers, so that they can experience for themselves what we are creating in the Kingdom to shape the future of mobility.

"Exobot - First Edition" cars rely on a complete electric system that includes three motors that generate a power of 850 horsepower and a torque of 1,000 Newton metres, and provide a driving range of up to 670 km, while supporting ultra-fast charging from 10% to 80% in less than 30 minutes.

"Exobot - First Edition" also features a black color package, red brake calipers, with seats and interior covered in luxurious red and black Nappa leather, in addition to an exclusive badge for the First Edition, floor mats specially designed for this version, and a numbered plate matching the car's body number. This version is available in “Harrat Gray” and “Musk White” colors.

“Exobot - First Edition” is offered in both sedan and four-wheel drive categories at a unified price of 399,000 Saudi riyals, and the price includes the “warranty and services package,” which provides a warranty on the car for a period of 6 years or 200,000 kilometers covering the main components, free periodic maintenance and roadside assistance for a period of 6 years, in addition to a warranty on the battery for a period of 8 years or 200,000 kilometers.

This store represents the first phase of the integrated “Seer” network of stores and after-sales services throughout the Kingdom, and additional mobile stores are scheduled to open before the end of the year in Boulevard City in Riyadh, Red Sea Mall in Jeddah, and Al Nakheel Mall in Dammam, in parallel with the opening of the main “Seer” centers in Riyadh, Jeddah, and Al-Khobar.

This network will provide customers with an integrated experience that includes car reservation and purchase services, test drives, delivery, maintenance, and the provision of spare parts, in addition to a dedicated fleet for mobile service and roadside assistance, as the “Seer” customer experience is based on the Saudi culture of warmth and hospitality, an approach that accompanies the customer from the first contact with “Seer” and throughout the period of ownership, to provide a smooth and personal experience.

In the first phase, “Seer” is focusing on the Saudi market, with plans to start regular production during the first quarter of 2027, and to begin its expansion in the markets of the Gulf Cooperation Council countries during the first half of 2028, in preparation for later expansion in other markets in the region.

The launch of the “Seer” store network comes as an extension of the Kingdom’s strategic direction towards developing an advanced industrial sector that keeps pace with the goals of Saudi Vision 2030, and contributes to strengthening its global position in the automotive industry.